People are constantly researching products and services online, and are using the social-driven Web, reviews, blogs, and search results for comparison shopping. This is part of the buying cycle.
And SEO plays an important role in this research and buying cycle.
It’s like a prospect magnet, leading potential customers to your website through search and relevant keywords/phrases found in search engine rankings. The higher in your business is returned in results when searchers are looking for information about products and services the more likely they are to convert to a sale.
It’s about being found by your customers, and directing them towards solutions you offer them.
The Purpose of SEO
SEO Is Working When: