Search Engine Optimisation Brisbane

SEO Keyword Packages

5 Keywords

Small Business & Startups
$ 450 Monthly
  • 5 Primary Keywords
  • Initial Audit & Research
  • Initial Penalty Analysis
  • Link Building
  • Ranking Reports
Local

10 Keywords

Small to Medium Businesses
$ 750 Monthly
  • 10 Primary Keywords
  • Initial Audit & Research
  • Initial Penalty Analysis
  • Link Building
  • Basic Competitor Research
  • Ranking Reports
Popular

20 Keywords

Business & E-Commerce
$ 1050 Monthly
  • 20 Primary Keywords
  • Initial Audit & Research
  • Initial Penalty Analysis
  • Link Building
  • Competitor Research
  • Content Creation
  • Dashboard
  • Ranking Reports
Advanced

SEO SERVICE SUMMARY

People are constantly researching products and services online, and are using the social-driven Web, reviews, blogs, and search results for comparison shopping. This is part of the buying cycle.

And SEO plays an important role in this research and buying cycle.

It’s like a prospect magnet, leading potential customers to your website through search and relevant keywords/phrases found in search engine rankings. The higher in your business is returned in results when searchers are looking for information about products and services the more likely they are to convert to a sale.

It’s about being found by your customers, and directing them towards solutions you offer them.

62%
Consumer who won't buy if not found online

The Purpose of SEO

  • Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website sell
  • These results appear in the organic listings, not the paid listings and not the maps listings
  • So the idea with this is that when people are searching for your products, they find your business first and contact you about doing business.
  • Getting your website ranking for keywords that people use to search for means more potential customers finding your goods and services.
  • Brand optimisation of your business on search engines, directories and review sites, a part of brand reputation management, which includes making sure your correct businesses name, address and phone number, amongst other details, are same across all mentions of your brand.
  • The organic traffic SEO created from search rankings going to your site shows your products and services to people who are researching a purchase or are ready to purchase.
  • Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic.

 

SEO Is Working When:

  • SEO means the website is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. This will be reported on with the monthly SEO Ranking report
  • Typically this will also mean an increase in organic search driven traffic to your website
  • This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
  • A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically
    • These are the basics of a reputation management campaign
    • There are many listings for the business in business directories etc, taking most places in Google page 1
    • All entries related to your brand are written professionally and correctly represent the your key messages